You are currently viewing Jean-Claude Biver Reveals His Plans For JC Biver Watches

Jean-Claude Biver Reveals His Plans For JC Biver Watches

The information broke out a couple of month in the past as he was talking on RTS. Jean-Claude Biver is about to launch his “small household model, for passionate individuals, and really unique watches.” The 72 years outdated man stepped down from the top of the LVMH Watch Division in September 2018. Thousands and thousands of individuals sit up for retirement, not Jean-Claude Biver. There isn’t any end line for individuals like JCB… Probably the most outstanding figures within the watch business, his 50-year profession introduced him from Audemars Piguet to Blancpain, Omega, Hublot and extra lately to TAG Heuer and LVMH. The Geneva watch week was the right alternative to fulfill him and his son Pierre to debate their plans concerning JC Biver Watches. 

Xavier Markl, MONOCHROME Watches – Why are you launching JC Biver Watches, a brand new high-end impartial watchmaking model?

Jean-Claude Biver – Like all tasks there may be not one single cause why. The primary one is that you simply can not retire from a ardour. To retire at 70 is just not doable for me. This isn’t one thing for an entrepreneur. You retire from a job, not from a ardour. The second cause is that my son is simply as keen about watches as I’m, and this can be a distinctive chance to cross over this ardour, all the things that I’ve realized. Final, growing a model is like being the top of a household. It’s one thing that retains me alive, the accountability that goes with it has a that means.

All this explains why we’re launching this undertaking. If Pierre had instructed me “I need to come a health care provider,” there are probabilities I’d have by no means gone into this undertaking.

You’ve gotten managed manufacturers with totally different positioning. What about this new model JC Biver Watches?

Properly, that is the last word positioning. The 5 manufacturers I’ve managed gave me the need to all the time intention larger. It is rather like for sports activities, you intention for the most effective! I like the concept the invisible, these invisible particulars are on the core of the undertaking. I’ve usually labored with manufacturers the place the visibility was the best way to face out from the gang. With high-end luxurious, it’s in regards to the invisible, the hidden components of the elements, these which are by no means seen, that must be good. That is supreme luxurious. What the consumer by no means sees. However of sooner or later you have got the prospect to open the watch, you understand all the things is completed to the max. For me, it’s the concept to finish up my profession to a climax. That is one thing that I used to be lacking.

We could count on a wonderfully completed three-hander or difficult watches?

Each, the ending of an extra-flat three-hander should be on par with that of an ultra-complex minute repeater. There aren’t any variations. This can be a matter of philosophy.

Will you current a number of merchandise on the similar time?

We are going to go step-by-step. We can not include a full vary of watches immediately. This requires years of labor. So we’ll current one product after the opposite.

How will you manage almost about growth and manufacturing?

We’re going to arrange a blended construction. Some issues will likely be managed in-house, others will likely be managed with companions. Somethings that will likely be managed with companions within the quick time period is not going to sooner or later. Others not. However working with companions is an enriching expertise. It’s a must to carry collectively the most effective consultants.

Will that be the identical for motion growth?

The very first thing we’ve carried out is to rent three motion constructors. This can be a lot, and that is uncommon. To me, that is on the core of our undertaking. It’s important to design, from an mental perspective, the tasks. That is essential. Greater than the rest.

Another companions in motion growth and manufacturing?

After all, that is enriching and the individuals able to growing actions are some kind of neighborhood. Motion constructors discuss one with the opposite. It is sort of a household.

Will you construct a manufacture or manufacturing website for JC Biver Watches?

Sure, we will likely be in Genolier.

What in regards to the distribution mannequin?

It’s coherent with the remaining. We can have 12 to fifteen retailers. There will likely be no means to purchase besides from these companions. We promote to retailers, indirectly. That is extraordinarily conservative and protecting. That is uncommon immediately however extraordinarily sound. Significantly for the consumer. Our companions can have full assist from the model and vice-versa.

You’ve gotten usually launched disruptive advertising initiatives? What’s the plan along with your model?

What will likely be disruptive, is that all the things will likely be in regards to the product. We are going to keep away from Advertising initiatives. It will likely be all in regards to the product, the craft, the consumer. It will likely be very sharp, very targeted however on the product. It is rather like for the distribution, we’ve an strategy that’s utterly totally different from a lot of the manufacturers.

What’s your ambition when it comes to quantity?

If we find yourself sometime promoting 50 watches per yr that will be fabulous. However this isn’t about monetary targets, it’s about creating stunning watches and about our purchasers. We need to do issues in another way.

When can we count on to see your watches?

March subsequent yr, which is already extraordinarily early. We are going to current a carillon minute repeater, automated with micro-rotor, which is exclusive. The manufacturing will likely be restricted clearly…

How will you be working collectively along with your son Pierre? 

Pierre Biver – We work collectively and naturally I’m studying quite a bit. That is very natural. There are fields the place I’m very concerned personally, particularly the product which is a ardour for me, however we work collectively. That is extraordinarily enriching 

The household dimension of the undertaking is important. The ethics of the tasks, the values are important. We now have a undertaking that’s pushed by ardour, by our values, by the will to fulfill purchasers’ expectations, to create one thing collectively. That is very particular to begin a household undertaking collectively, to be there at first.

Are you planning to work with a designer to create the JC Biver Watches? 

Jean-Claude Biver – Mijat. This can be a pure match. Up till now, I’ve by no means wanted anyone else. We don’t want to talk to grasp one another. I simply want a couple of phrases, a sketch and he understands. It’s easy, simple and efficient.