Citizen Watch Firm has launched a brand new model marketing campaign, centered on its groundbreaking Eco-Drive expertise, to remind shoppers of the Japanese watchmaker’s core values and to re-emphasize its dedication to environmental sustainability. Dubbed “Purposeful Energy,” the marketing campaign kicks off with the discharge of an thrilling new watch from its Promaster collection, the Restricted Version Navihawk.
Restricted Version Promaster Navihawk (AT8225-51L)
The marketing campaign asks Citizen’s shoppers to problem themselves and take into consideration energy otherwise and places the highlight on Eco-Drive, the light-powered, eco-mindful expertise that eliminates the necessity for watch battery alternative. Invented almost 45 years in the past, this revolutionary “Purposeful Energy” lies on the coronary heart of almost all of Citizen’s timepieces, and kinds the premise of the values-based connection Citizen is striving to create with shoppers through the brand new marketing campaign.
The Restricted Version Navihawk is available in a particular field set with a Citizen clock.
Powered by an Eco-Drive motion, the particular watch launching concurrently with the Purposeful Energy marketing campaign is the most recent model of Citizen’s Promaster Navihawk, a males’s pilot watch impressed by a pilot’s visible expertise within the cockpit. It makes use of the model’s Atomic Timekeeping system to synchronizes to atomic time for superior accuracy and permits for time changes in 26 time zones. Its many helpful features embody a chronograph, perpetual calendar, 12/24-hour time, day/date, and energy reserve indicator. It’s obtainable in daring black, ion-plated stainless-steel case with a cobalt blue dial and vibrant orange accents and includes a sliding scale for measurement and a rotating navigational bezel with a compass. Restricted to 1,500 items, at a retail worth of $850.00, this watch comes with particular packaging that includes a working Citizen clock that matches the timepiece. Additionally launching is a Promaster Navihawk in a grey ion-plated metal case and bracelet and a inexperienced gradient dial with daring yellow highlights, priced at $695.
Promaster Navihawk (AT8227-56X)
As a part of the marketing campaign rollout, and in partnership with 1% for the Planet and All people Photo voltaic, Citizen is encouraging shoppers to share their goal and lightweight impressed moments. For each #mylight second shared to @citizenwatchesus, Citizen will donate $5 to All people Photo voltaic in direction of the objective of 100% funding of a Spring 2022 photo voltaic set up venture. Based on Citizen, “Purposeful Energy” can be promoted nationwide by means of a collection of broadcast, print, out of doors, digital and social media and can interact an array of influencers, together with sustainable stylist Cassandra Dittmer, skilled basketball participant CJ McCollum, and Emmy-nominated Unchartered Waters host Peter Miller.
Citizen’s Eco-Drive caliber gives the Promaster Navihawk its “purposeful energy.”
“Our message of Purposeful Energy is aspirational in order to mirror the will of each the Citizen model and our shoppers to deal with the planet, and people round us, with respect and to make a constructive contribution to the world,” says Jeffrey Cohen, President of Citizen Watch America. “We’re happy to share our new marketing campaign with residents in every single place and remind shoppers that Citizen is purposefully powered past the expertise that powers our watches.”
The Promaster Navihawk is impressed by the visible expertise in a cockpit.